Continental and mainland European anglers realised the sport and enjoyment that can be had from lure fishing, but in the UK we seemed to forget... until now!

Feeling the adrenaline-fuelled explosive action of a predatory fish gives the best explanation for the sudden growth in this discipline. The UK is catching up fast and we can help in choosing the right equipment and lure for targeting your chosen fish species.

There is always a chance of catching Pike, which is why it best to be taught how to lure fish. They are an amazing and ecologically important apex predator and despite their lightning speed and razor sharp teeth, they are extremely vulnerable to suffering at the hands of someone that lacks the necessary understanding of when, where and how to fish for them, and handle them out of the water.

They have a much deserved following and offer fantastic winter sport to the dedicated angler, but the number of different fish species that can be caught by other variants of lure angling will shock even the most seasoned UK anglers.

Using Light Rock Fishing (LRF); Ultra Light Lure; Drop Shotting and micro jig approaches to lure fishing, UK anglers can enjoy catching species such as wild Brown Trout, Salmon and Sea Trout (Game); Bass, Mackerel, Pollack, Mullet and Flounder (Sea); and Perch, Zander and Chub, as well as many more.

The skill is in knowing the time, location, depth, speed, colour, size and animation of the lure to be used. With lures costing anything between £2-£15 each, it is often a risky and fruitless idea to pick a lure at random and cast it blindly into open water.

One of the best ways of learning how to lure fish is to take a guided half day or full day either on the bank or on one of our guided boats (rowing boat or fishing kayak).